Max Life insurance strategy partners PhonePe to offer financial protection to consumers
Insurance strategy — Max Life Insurance Co. Ltd has announced the launch of Max Life Smart Secure Plus Plan, a non-linked non-participating individual pure risk premium life insurance plan on the PhonePe app to enhance financial protection for digitally-savvy customers.
With this, PhonePe customers can avail of comprehensive financial coverage for their families with premiums starting as low as ₹4,426 annually. Through a simplified digital customer journey, the term plan can be purchased on the PhonePe app without any hassle or excessive paperwork, said a MaxLife press release.
Customers have the flexibility to choose a sum assured up to ₹10 crores and can have their policies renewed on the PhonePe app. Under the life insurance category, Max Life will offer PhonePe customers inbuilt terminal illness benefits and a special exit option.
V. Viswanand, deputy managing director, Max Life said, “We are committed to simplifying the entire customer life journey from buying life insurance to settling a claim seamlessly in the digital era. With this partnership with PhonePe, we are confident of creating a robust distribution channel for digitally-savvy customers and expanding the uptake of term plans and financial protection”.
PhonePe, a digital payments platform, has been granted a direct broking license by IRDAI that allows the selling of insurance on their app.
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Originally published at https://awazehindtimes.page on April 17, 2022.
